Market Research is used to test the viability of new products and services, discover targeted growth opportunities, analyze competitive landscapes, and make informed decisions on how to elevate the firm’s market presence and reputation to the benefit of the owners, employees, clients and communities it serves.
The Process
Discovering Where You Fit In
Pinpoint The REgion
Gather information about the geography to discover relevant demographics
Identify Target Consumer
Build a preferred buyer profile to indicate which employers and opportunities to seek out
List Client Attributes
Hone the scope of future engagements by focusing on specific client characteristics
Compile tools
Filter data and create a Targeted Account Strategy Plan (TASP) using a combination of cutting-edge tools
Centers of Influence
Discover the loudest voices in your market and brief them on your business to gain a foothold
Connect the pieces
Align team members in the best possible way to maximize productivity and innovation