Market Research is used to test the viability of new products and services, discover targeted growth opportunities, analyze competitive landscapes, and make informed decisions on how to elevate a firm’s market presence and reputation to the benefit of the owners, employees, clients and communities it serves.
The Process
Discovering Where You Fit In
Pinpoint The REgion
Gather information about the geography to discover relevant demographics
Identify Target Consumer
Build a preferred buyer profile to indicate which employers and opportunities to seek out
List Client Attributes
Hone the scope of future engagements by focusing on specific client characteristics
Compile tools
Filter data and create a Targeted Account Strategy Plan (TASP) using a combination of cutting-edge tools
Centers of Influence
Discover the loudest voices in your market and brief them on your business to gain a foothold
Connect the pieces
Align team members in the best possible way to maximize productivity and innovation
Know where you are, decide where you’re going.
We’ll help you learn about your Market with analytics to reveal your competitors, ideal clients, regional population, key demographics, market size, and more.
Using powerful tools like MiEdge, Best Places To Work, ZoomUSA, Hoovers, and more, we’ll help you choose the right filters and created a Targeted Account Strategy Plan to identify the best opportunities in each working group for your team.
Strategic Insights to help guide the way
Objective Management Group studied 700,000 salespeople over 24 years and found that 74% of salespeople are failing. Deploying a system to help you visualize goals and results can make all the difference. We’ve got you covered.
Our prospecting and sales tracking tools will help you:
- Increase accountability
- Develop streamlined teams
- Stay on track
- Own your numbers
- Develop the next steps
